Skip to main content
Open Access Publications from the University of California

UC Santa Barbara

UC Santa Barbara Previously Published Works bannerUC Santa Barbara

100 million strong: A case study of group identification and deindividuation on


Online groups can become communities, developing group identification and fostering deindividuation. But is this possible for very large, anonymous groups with low barriers to entry, highly constrained formats, and great diversity of content? Applying social identity theory and social identification and deindividuation effects theory, this study assesses influences on group identification and deindividuation in the case of . Respondents reported slightly positive levels of the three forms of group identification, but mixed levels of two forms of deindividuation. As argued by proponents of computer-mediated communication, demographics play only a minor role on these outcomes. More involved usage, such as direct access and commenting on images, is more associated with these outcomes, while more basic usage, such as total hours and reading comments, has little influence. Deindividuation is positively associated with group identification.

Many UC-authored scholarly publications are freely available on this site because of the UC's open access policies. Let us know how this access is important for you.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View