UCLA

Racialized names carry both penalties and premiums in social life. Prior research on implicit associations shows that racialized names tend to activate feelings of racial bias, such that people are more positively inclined toward White-sounding names than they are toward Black- and Hispanic-sounding names. But to what extent do racialized names continue to matter when they do not belong to people? In this article, we use an original data set collected over six months at a high-volume shelter where dogs are frequently given racialized names (N = 1,636). We also conducted a survey with a crowdsourced sample to gauge the racial perceptions of each dog’s name. We combine these data sets to examine how racial perceptions of names are associated with time to adoption, a meaningful outcome that captures people’s willingness to welcome a dog into their family. We find that as dogs’ names are increasingly perceived as White, people adopt them faster. Conversely, as dogs’ names are increasingly perceived as nonhuman (e.g., Fluffy), people adopt them slower. Perceptions of Black names are likewise tied to slower times to adoption, with this effect being concentrated among pit bulls, a breed that is stereotyped as dangerous and racialized as Black. These findings demonstrate the remarkable durability of racialized names. These names shape people’s behavior and their impressions of others even when they are attached to animals—not just humans.