UCLA Entertainment Law Review

Broadcast television in the United States is under siege. Viewers are jumping ship, finding their news and entertainment on the Internet. A thicket of intellectual property license restrictions makes it difficult for broadcasters to follow them. Some content producers limit distribution for the acknowledged purpose of slowing the migration to new technologies. The FCC’s Broadcast Incentive Auction provides an opportunity for TV stations to get a fresh start. By abandoning expensive transmitters and antennas, by embracing the Uber ride-sharing model of contingent work, by taking advantage of the creativity of indie video producers, by utilizing the full potential of targeted advertising, and by adopting best practices for Internet dissemination of news and entertainment, the FCC Incentive Auction can preserve what is best about television: on-the-spot journalism, careful analysis of public affairs, and compelling drama and comedy that make people think.