Proceedings of the Annual Meeting of the Cognitive Science Society

This study investigates the phenomenon of verbal overshadowing in olfaction. It focuses on how odor recognition is impacted after individuals sniffed and then described odors. Three key findings emerged. First, participants who refrained from describing a previously encountered target odor (control group) showed significantly superior performance in recognizing the target odor compared to those who had described it (verbal group). Second, the verbal overshadowing effect tended to diminish or completely disappear when participants were required to respond rapidly. Third, providing participants with instructions highlighting potential conflicts between olfactory and verbal representations did not alleviate the influence of the verbal overshadowing effect. To conclude, describing an odor elaborately can adversely affect odor memory, even when one is aware of this, but this is mitigated under speeded conditions.