Skip to main content
eScholarship
Open Access Publications from the University of California

How Social Context Cues in Online Support-Seeking Influence Self-Disclosure in Support Provision

  • Author(s): Li, S
  • Feng, B
  • Li, N
  • Tan, X
  • et al.
Abstract

© 2015, Eastern Communication Association. Research on online support has largely overlooked the role of self-disclosure in support provision. By manipulating the level of social context cues in a support-seeker’s online profile, this study examined how social context cues affected a support-provider’s self-disclosure in an online support forum. Results of the experiment supported the “social context cues—perceived social presence—trust—self-disclosure” model with regard to descriptive self-disclosure but not with regard to evaluative self-disclosure.

Many UC-authored scholarly publications are freely available on this site because of the UC Academic Senate's Open Access Policy. Let us know how this access is important for you.

Main Content
Current View