Safe Transportation Research & Education Center

Pedestrian & bicyclist-involved crashes have been increasing throughout the United States. Previous research has shown that media and popular discourse disproportionately blames pedestrians and cyclists for their own injuries and/or deaths, while obscuring the role of motorists in these crashes and ignoring the broader road safety context (like infrastructure and speed limits). Recent research highlights how media framing of these crashes can affect perceptions of cause, influencing public opinion about responsibility and consequences, and demonstrates the need for comprehensive and objective coverage of pedestrian and bicyclist crashes. This research highlight focuses on how media and popular discourse factor into traffic safety perspectives and outcomes