Proceedings of the Annual Meeting of the Cognitive Science Society

From early in life, people implicitly associate time, number,and other abstract conceptual domains with space. Accord-ing to the Generalized Magnitude System proposal, these men-tal mappings reflect a common neural system for represent-ing various magnitudes, and share a common spatial organiza-tion. In a test of this proposal, here we measured mappings ofsize, time, and number in the Tsimane’, an indigenous Ama-zonian group with few of the cultural practices (like readingand math) that spatialize size, time, and number in the expe-rience of industrialized adults. On three spatial axes, the Tsi-mane’ systematically arranged imagistic stimuli according totheir magnitudes, but they showed no directional preferencesoverall and individuals often mapped different domains in op-posite directions. The results are inconsistent with predictionsof the Generalized Magnitude System proposal but can be ex-plained by Hierarchical Mental Metaphor Theory, accordingto which mental mappings initially reflect a set of correlationsobservable in the natural world.