UCLA Luskin Center for Innovation

LOW- AND MODERATE-INCOME households in California face continued obstacles to clean vehicle adoption, hindering an equitable climate transition. While some of these barriers relate to global supply chain conditions, others are potentially surmountable with local, state, and regional policy and advocacy efforts. In this study, we build on our past electric vehicle (EV) equity research by quantifying the different ways in and degrees to which a campaign organized by nonprofit and community-based organizations, partnering with a for-profit marketing firm, developed active interest in the EV purchase process for low- and moderateincome households in the San Joaquin Valley and Southern California areas. The campaign combined the insights of Valley Clean Air Now, Maritz® and the community-based organizations (CBOs) Redeemer Community Partnership and the Latino and Latina Roundtable of the San Gabriel and Pomona Valley. The campaign deployed a baseline survey of EVinterested households, provided information and assistance to overcome obstacles both to survey participants via individual phone calls and the general community via social media, as well as tracked reasons for their (dis)interest and obstacles to purchase over the period from December 2021 through June 2022.