The Internet in Campaign 2000: How Political Web Sites Reinforce Partisan Engagment
- Author(s): Bimber, Bruce
- Davis, Richard
- et al.
In 2000, campaign web sites served mainly reinforcing functions for supporters of candidates, rather than serving to mobilize non-voters or assist undecided voters in making electoral choices. Most people visiting political web sites are politically knowledgeable and have fairly strong candidate preferences from the outset in favor of the sponsor of the web site. A majority of visitors to candidates' sites return for subsequent visits following their first.