Proceedings of the Annual Meeting of the Cognitive Science Society

Stewart (2009) found evidences for anchoring effect of minimum payment information that decisions about repaymentsare anchored (Tversky & Kahneman, 1974) upon minimum payment information and people would repay less than theyotherwise would and incur greater interest charges. On the basis of Stewarts (2009) study, this study examined whetheranchoring effect of minimum payment information would differ between affect rich and affect poor situation (e. g.,Rottenstreich & Hsee, 2001). To accomplish these, this study required participants to answer payment value for donationto save stray dogs under conditions where the affect rich/poor situations were manipulated by presentation of picturesof the dogs. Results showed that the manipulations in the experiment significantly affected participants payment prices,indicating that anchoring effect of minimum prices was enhanced under the ”affect rich” situation.