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Open Access Publications from the University of California

Library Change as a Branding Opportunity: Connect, Reflect, Research, Discover

  • Author(s): Stimson, Nancy F.
  • et al.

In 2004, during a major renovation and addition project, the University of California-San Diego (UCSD) Biomedical Library temporarily moved from its permanent location near the medical and pharmacy schools to the main library. The renovation and relocation inspired library administrators and staff to develop and articulate a brand for the library. This article describes the step-by-step process that the library used to create and utilize a brand.

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