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We Got Here Under False Pretenses


This paper explores the conceptual framework for the body of work featured in the thesis exhibition, We Got Here Under False Pretenses. It explores how the structures of the neoliberal free market manipulate the superficial construction of value under the constructs of branding and advertising. Framed through an investigation of the history of pattern, the work is situated within the context of capitalist cultural production as a product that is both critical and complicit with the current value structure.

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