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Memory-based decision making: Examining the relative influence experimentaland pre-experimental exposure.

Abstract

We examine the role of memory accessibility across two different memory-related judgments: episodic recognition(e.g., ”Was this person’s name presented earlier in the experiment?”) and probabilistic inference (e.g., “How famous do youconsider this person to be?”). For both judgments (episodic recognition and probabilistic inference), we observe the influenceof both pre-experimental exposure, which is approximated by web-frequencies (e.g., Google search results), and experimentalexposure, which is manipulated through an incidental study phase (e.g., a vowel counting task). The results of these experimentsallow for an integrative understanding of how different sources of memory accessibility (experimental vs. pre-experiential) arecombined, and possibly interfere with one another, depending on the type of memory-related judgment.

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