Proceedings of the Annual Meeting of the Cognitive Science Society

Construal Level Theory (CLT) suggests that we represent objects close to us in a concrete and modal fashion, and that representations become more abstract and amodal with increasing distance from ourselves. Evidence for such an association of abstraction level and distance comes from the Implicit Association Test (IAT), where participants are faster when pressing one key for “near” and “concrete” and another key for “far” and “abstract” targets (congruent), than when “near” is paired with “abstract” and “far” with “concrete” (incongruent). However, previous experiments might have confounded distance and abstraction by employing inherently near and far targets (e.g., CHAIR vs. SUN) that might also differ in their abstractness. Here, we thus experimentally induced different distances in a learning phase before a subsequent IAT task. Even with this controlled distance manipulation, a pronounced congruency effect emerged, providing further support for an association of distance and abstraction level as suggested by CLT.