Skip to main content
eScholarship
Open Access Publications from the University of California

UC Davis

UC Davis Previously Published Works bannerUC Davis

ASSESSING CREATIVITY IN HOLLYWOOD PITCH MEETINGS: EVIDENCE FOR A DUAL-PROCESS MODEL OF CREATIVITY JUDGMENTS.

Published Web Location

https://doi.org/10.2307/30040623
Abstract

This study addresses an important but neglected topic by investigating the social judgment processes that experts (studio executives and producers in Hollywood) use to assess the creative potential of unknown others (relatively unknown screenwriters) during "pitch" meetings in which screenwriters attempt to sell their ideas. The findings suggest a dual-process social judgment model. In one process, person categorization, the experts used behavioral and physical cues to match "pitchers" with seven creative and uncreative prototypes. In another process, relationship categorization, the experts used relational cues and self-perceptions to match pitchers with two relational prototypes.

Many UC-authored scholarly publications are freely available on this site because of the UC's open access policies. Let us know how this access is important for you.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View