The performance effects of creative imitation on original products: Evidence from lab and field experiments

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Open Access Publications from the University of California

The performance effects of creative imitation on original products: Evidence from lab and field experiments

2019

Author(s): Wang, Liangyan
Wu, Brian
Pechmann, Cornelia
Wang, Yitong
et al.

Published Web Location

https://doi.org/10.1002/smj.3094

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