Skip to main content
Open Access Publications from the University of California

UC Berkeley

UC Berkeley Previously Published Works bannerUC Berkeley

Re-Marking Men: Masculinity as a Terrain of the Neoliberal Economy

Published Web Location

Neoliberalism is produced on and through the terrain of gendered meanings. Gender naturalizes capitalist relations and addresses and constitutes subjects across economic arenas. As the unmarked side of the pair, masculinity is too often overlooked in these processes, thus obscuring both the masculine character of elite performances and the growing relegation of non-elite men to the margins of the economy. Ethnographic immersion in two pivotal sites of neoliberal emergence at the nexus of the Mexican and global economies—one in production and one in finance—provides a window onto the enactment of the post-Fordist global economy and into the role of gendered subjectifying processes in propelling it forward. This analysis reveals the role of gender in the global dispersal of production and the incitement and legitimation of transnational finance, thus throwing empirical light on the routine functioning of actually existing capitalism.

Many UC-authored scholarly publications are freely available on this site because of the UC's open access policies. Let us know how this access is important for you.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View