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Open Access Publications from the University of California

Finding a Formula for Success: A Woman Executive's Search for Fulfillment


So Liz Heller left corporate America. In place of predictable, high fl ying corporate status came the unpredictable whirlwind of entrepreneurship… and the opportunity to make her own job, her own start-up company, her own story, her own future. Th e company would be called Buzztone, a pioneer of untraditional, viral, word of mouth, new media, new marketing “buzz” with its own soft - ware and services. She built a client roster that includes some of the top brands and companies in America: Coca Cola, Atlantic Records, Microsoft , AOL, Paramount Pictures, Discovery Networks, Warner Bros., Electronic Arts, and many more. But there were other clients she would reject–though they off ered lots of money. And other clients she would embrace–though they may not have paid the bills as well. Clients that Liz Heller and her company could feel good about. Clients she could help because those companies were all about helping others across the planet.

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