Librarians Association of the University of California - LAUC

The ability to decode, interpret, create, question, challenge and evaluate texts that communicate with visual images as well as, or rather than, words. Visually literate people can read the intended meaning in a visual text such as an advertisement or a film shot, interpret the purpose and intended meaning, and evaluate the form, structure, and features of the text. They can also use images in a creative and appropriate way to express meaning.