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econstructing Social Interaction: The Complimentary Roles of BehaviourAlignment and Partner Feedback to the Creation of Shared Symbols

Abstract

This paper experimentally tests the contribution of twodistinct aspects of social interaction to the creation ofshared symbols: behaviour alignment and concurrentpartner feedback. Pairs of participants (N= 120, or 60pairs) completed an experimental-semiotic game,similar to Pictionary, in which they tried to communicatea range of recurring meanings to a partner by drawingon a shared whiteboard (without speaking or usingnumbers of letters in their drawings). The opportunityfor sign alignment and/or concurrent partner feedbackwas manipulated in a full factorial design. Each processmade a distinct contribution to the evolution of sharedsymbols: sign alignment directly influencedcommunication success, and concurrent partnerfeedback drove sign simplification and symbolization.These complimentary processes led to the interactiveevolution of effective and efficient humancommunication systems.

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