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Open Access Publications from the University of California

Challenges facing the uptake of m-insurance loyalty-based life insurance schemes: A case study of the yuCover microinsurance scheme in Kenya (IMTFI Blog)

Abstract

This study explores the challenges facing the uptake of the yuCover microinsurance scheme in Kenya, and recommends mechanisms to mitigate these challenges. The research design that was adopted for this study is a descriptive survey. The population of the study was yuMobile subscribers while the accessible population was made up of 2,000 yuMobile subscribers sampled from the entire yuMobile subscribers’ population, which was stratified according to the location of the relationship centers. 

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