Skip to main content
Open Access Publications from the University of California

Pressure Groups And Political Advertising: How Uninformed Voters Can Use Strategic Rules Of Thumb


This paper shows how uninformed but rational voters can respond intelligently to political advertising.

The paper models a situation where a candidate must rely on a pressure group for financing political advertising. The pressure group uses its power over the purse to influence the position chosen by the candidate. Nevertheless, when uninformed voters use a strategic rule of thumb, pressure-group contributions always move the outcome of the election closer to the median voter. By using such a rule of thumb, when there is advertising, uninformed voters can have the same influence on the election as informed voters.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View