UCLA

This article examines (im)material digital labor essential to the production of closet decluttering videos on YouTube by analyzing two case studies: Leighannsays and Bestdressed. I highlight three interconnected forms of tidying labor, that is, home, data, and waste management, mobilized for influencer work and cultural platform economy. Wardrobe clean-out videos capitalize on both corporeal and affective aspects of housework and content production in the construction and maintenance of the digital self. They also assemble management labor to organize material articles in domestic space, produce/manage multimedia, and construct/amplify digital existence. The essay also discusses the (im)material labor required by the personal and outsourced handling of the disposed’s hereafters as goods and trash outside of the home. Unpacking how closet decluttering video production nests together (im)material tidying labor associated with disparate sectors from home-based platform cultural production to public management of household waste shed lights on imbricated operations of the influencer ecosystem.