Department of English

Taylor Swift has secured her place as one of the most dominant stars in pop music by maintaining a diverse fanbase. I argue that she has achieved this diversity by constructing a neutral star image that is widely palatable and refrains from repelling certain demographics. Numerous things help form a star image, and Swift has particularly cultivated a neutral image across her music, Instagram, Twitter, and Tumblr accounts, Netflix specials and documentary, interviews, and her apparent refusal to feud with other celebrities. This cultivated neutrality results in Swift’s star image being more complex and contradictory than her peers in pop music. Traditionally, people would not think of neutrality and complexity as interrelated. The Oxford English Dictionary defines neutrality as “an intermediate state or condition, not clearly one thing or another; a neutral position, middle ground,” and complex as “consisting of or comprehending various parts united or connected together; formed by combination of different elements; composite, compound. Said of things, ideas, etc.” Yet, Swift’s neutrality ironically makes her star image particularly multifaceted. These techniques contribute to Swift’s pop presence as an anomaly: unlike her peers, Swift’s neutral persona has allowed fans across the political spectrum to embrace her. I will look at her alt-right fandom and her young, queer fandom to compare and contrast their attraction to her. In this thesis, I will explore the sociopolitical complexity of star texts and the increased ambiguity that Swift’s strategies of neutrality have brought to her star image.