UC Santa Barbara

In spite of the capacity for the Internet to connect people and information irrespective of geography, physical location may paradoxically provide influential indicators of the perceived expertise of strangers and the credibility of the information they provide that may in turn guide people’s behaviors. To address this, this study examined the novel concept of geospatial concordance or the degree to which entities implicated in the sharing of aggregated opinions in online information pools are physically close to each other in geographic space. Predictions were tested in the context of user-generated online reviews using stimuli reflecting various types of geospatial concordance: between information consumers and online reviewers, between reviewed venues and their reviewers, and between consumers and reviewed venues. Findings support geographic perspectives emphasizing space as a mental construction imbued with particular meaning and confirm psychological views that people mentally construe places at different levels of abstraction, depending on their psychological, and physical, distance from them.