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Creative Translation, Transcreation or Simply Translation. How Can Literature Be Translated

Abstract

Theories of originality centered on the author/artist in 18th century Britain and could apply to the contemporary concept of translation. In France, however, the days of great invention of Rabelais were over, grammarians were guardians of the bon usage and the predominant idea was that works written in other languages should adapt to the rules and limits of the French language and the tastes of the French public once translated. Considering these ideas, the author explores which translation is more radical: an adaptive one that keeps possible target language contexts into account or a more faithful one that leaves some foreign elements in the target text?

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