Skip to main content
Open Access Publications from the University of California

UC Davis

UC Davis Previously Published Works bannerUC Davis

Psychological profiles of people who justify eating meat as natural, necessary, normal, or nice

  • Author(s): Hopwood, CJ;
  • Bleidorn, W
  • et al.

Research suggests that people tend to use one of four rationalizations to justify eating meat despite its empirically established negative consequences for both personal and societal well-being: the beliefs that meat is natural, necessary, normal, or nice. The goal of this study was to better understand what kind of people would tend to use these different rationalizations in terms of their personality traits, values, and motivations for plant-based eating. Results suggest specific psychological profiles for each of the four meat-eating rationalizations. These profiles may be useful for behavior change advocacy and for furthering the basic science of individual differences underlying food preferences and choices. Suggestions for future research that builds upon these initial findings are highlighted.

Many UC-authored scholarly publications are freely available on this site because of the UC's open access policies. Let us know how this access is important for you.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View