Effective communication: the what, why, and how of entrepreneurship
- Author(s): Messerschmitt, David G
- Stuck, Bart
- et al.
Entrepreneurship is increasing in importance and presents a good career opportunity for engineering students. Engineering schools should imbue an understanding of entrepreneurship, knowledge of why it is important, and a sense of how students might go about pursuing it. This article discusses some aspects of this challenge for engineers and, particularly, for engineering educators.