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Open Access Publications from the University of California

Effective communication: the what, why, and how of entrepreneurship

  • Author(s): Messerschmitt, David G
  • Stuck, Bart
  • et al.

Entrepreneurship is increasing in importance and presents a good career opportunity for engineering students. Engineering schools should imbue an understanding of entrepreneurship, knowledge of why it is important, and a sense of how students might go about pursuing it. This article discusses some aspects of this challenge for engineers and, particularly, for engineering educators.

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