Proceedings of the Annual Meeting of the Cognitive Science Society

Facial thermal reactions were measured to confirm individuals preferences for the colors used in moodboards as a functionof their motivation profile to leisure physical activity (PA). Forty-five individuals were recruited as primary motivated byPsychological well-being (PSY), beauty appearance (APP) or Physical strength (PHY). Participants performed two taskssitting in front of a computer screen. In the first, a SMI-eye tracking system was used to measure fixation durations (in ms)when color-patches were presented. In the second task, a thermal camera measured emotional reactions to the presentationof motivation-designed moodboards. Specific eye-tracking patterns and thermal reactions were obtained as a function ofmotivation profiles. Green, pink and red/black were the preferred colors for PSY, APP and PHY profiles, respectively.Data from the thermal camera confirmed the specificity of the profile groups by indicating that greater emotional changesin face temperature were observed when individuals viewed moodboards that corresponded to their own profile.