Skip to main content
eScholarship
Open Access Publications from the University of California

UCLA

UCLA Electronic Theses and Dissertations bannerUCLA

Personality-Driven Sentiment: Linking Myers-Briggs Type Indicator (MBTI) Types to Emotional Expression on Social Media

Abstract

The Myers-Briggs Type Indicator (MBTI) is a widely popular personality classification tool. While being used for personal growth, it has also gradually aroused strong public interest in the field of social media. However, there has been a lack of clear and quantitative evidence on whether different MBTI personality types have significant differences in emotional expression on social media. This article aims to explore this issue through rigorous data processing and sentiment analysis. The data set comes from Kaggle's MBTI data set. We clean the data and retain text features, and use the VADER analyzer to perform sentiment analysis on the language style of social media users. At the same time, we use a variety of visualization methods to compare the emotional distribution and word usage characteristics of different MBTI types. We then identify underlying patterns through intuitive visualizations. The results show that people with extroversion (E) and feeling (F) types are more likely to express positive emotions on social media, while people with introversion (I) and thinking (T) types are relatively neutral. These findings help to better understand the dynamic relationship between personality characteristics and social media behavior, and also provide inspiration for personalized recommendations, marketing strategies, psychology research and other fields.

Main Content
For improved accessibility of PDF content, download the file to your device.
Current View