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Open Access Publications from the University of California

Who, What, Where: Gathering and Interpreting User Data

  • Author(s): Garcia-Spitz, Cristela
  • et al.
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International Public License

This session at the Society of California Archivists Annual Meeting explored processes for gathering and interpreting information about archival users in order to better understand and ultimately serve them. Each speaker presented a unique project undertaken to uncover data about users: who they are, what they need, how they discover collections, and how they are using them (with an emphasis on online discovery/access systems). The panelists touched on a range of data gathering techniques -- including user studies, surveys, online polls, and web analytics -- and discussed findings and implications.

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