The Personal Computing Industry Center (PCIC) is a key source of knowledge, objective data, independent thought and networking about the rapidly changing PC industry. It brings together industry executives and researchers to discuss industry issues and new research findings. The center conducts basic and applied research and is an ongoing industry resource for understanding industry trends, analyzing emerging markets and technologies, and providing insights about new developments. Participants include industry executives and university faculty and graduate students from UC Irvine, as well as other universities for specific projects (Fudan University, Manchester Business School, MIT, Stanford, UC Berkeley, UC Davis, UC San Diego, University of Illinois, Chicago, and University of Washington). The Paul Merage School of Business at the University of California, Irvine has established the PCIC with a grant from the Alfred P. Sloan Foundation of New York, with matching funds from industry, the university and the U.S. National Science Foundation.The PCIC is one of 22 Industry Centers currently supported by the prestigious Sloan Foundation. It is engaged in collaborative research with other Sloan Centers and affiliates in semiconductors, data storage, flat panels, product-level electronics, software, and venture capital,creating a network of researchers whose expertise spans the PC and broader computer industry. Access to this research network is an additional advantage of the Center.