TheFitWit.com (TFW) is a website for health and fitness oriented San Francisco women looking for a one-stop shop for the wellness related information that matters to them most. The website provides a clever and critical approach to a healthy San Francisco lifestyle. TFW’s mission is to connect readers to the best wellness experiences and products that the Bay Area has to offer.
There are nearly half a million women in San Francisco and over close to 50 fitness centers and gyms geared towards a female only audience. Catering to female wellness addicts is a growing market and TFW is trying to get on board as the only online recourse to provide readers with news, information, reviews and an open forum to discuss these topics.
Along with providing the women of San Francisco with all the health and fitness news that’s fit to print, the website will also feature discounted health, fitness and products for sale through the site from local vendors to provide readers with an easier shopping experience. The main topics covered on the site are reviews on new fitness classes, advice, wellness trends, nutrition and food, and natural beauty products.
TFW is unique in that it is the only website of its kind for bay area fitness enthusiasts. Its content consists of a combination of health related news stories, reviews of local health and fitness establishments and featured products. The site is divided into five sections -- Health, Fitness, Nutrition, Beauty and Fashion with a featured section that will spotlight the most interesting stories. All stories will be open to comments to encourage dialogue between readers and all featured items will be available for sale through the website.