In October 2010, Rhynchophorus vulneratus, originally identified as the red palm weevil, R. ferrugineus, was discovered infesting Canary Island date palms in Laguna Beach, California. The red palm weevil has caused extensive mortality of palms in the Mediterranean, the Middle East and North Africa, and its discovery in California caused concern for the state's ornamental palm and date industries and the many palms in Southern California landscapes. A rapid, coordinated effort led to the deployment of traps baited with the weevil's aggregation pheromone, coordinated pesticide applications to privately owned palms and destruction of palms at advanced stages of infestation. Research confirmed the chemical components of the aggregation pheromone, assessed the efficacy of trapping strategies and resolved the taxonomic identity, native range and putative region of origin for the population detected in Laguna Beach. The last confirmed detection of a live R. vulneratus was Jan. 20, 2012. USDA-APHIS declared this weevil eradicated from California on Jan. 20, 2015. The estimated cost of the eradication was $1,003,646.