Economic impacts, risk factors, and deterrent strategies related to fruit damage by birds were investigated in a four year study across North America. Here we focus primarily on bird management strategies tested in the Pacific Northwest, including visual deterrents such as hawk-kites, inflatable tube-men, and falconry. Fields protected by professional bird-abatement falconry showed less blueberry damage than non-falconry fields. Neither hawk kites nor kite-falconry combinations showed strong damage prevention. A pilot trial of inflatable tube-men in blueberries showed a potential deterrent effect in one of three blocks. Bird management strategies that are biodiversity-friendly, such as falconry and predator nest boxes, may also be useful in marketing fruit.