A plethora of research over the past two decades has
demonstrated that citizens in countries around the world
dramatically overestimate the size of minority demographic
groups and underestimate the size of majority groups.
Researchers have concluded that this misestimation is a result
of characteristics of the group being estimated, such as level of
threat the group poses and the amount of exposure someone
has with to the group. However, explanations of this
misestimation have largely ignored theoretical models of
perception and measurement, such as those developed in
classic psychophysics. This has led to interpretations that are
at variance with modern theories of measurement. We present
a model which combines an understanding of the nature of
human estimations with a conceptualization of uncertainty,
which extends to accommodate bias. We apply this model to
three large-scale datasets collected by the Ipsos MORI research
group. Model fits from our approach suggest that to a
considerable degree, the errors people make are due to
uncertainty rather than bias. These biases are quite different in
character from those that other groups have reported. Many of
the present biases, furthermore, are shared widely across
different countries.