Though it may seem counterintuitive to digital publishing, reflecting on analog bookmaking practices underscores the multimodal potential that has always underpinned the production of scholarly communications. In a medieval manuscript, for example, the content on a page might include text, illustration, marginalia, commentary, and rubrication, and the relationship between these elements shapes the way in which the narrative is understood and approached by readers; any modification to these formal features could alter how the content is interpreted, and indeed, scholarship exists that addresses the consequences of such changes from one edition of a text to the next.