PRY is an artistic intervention into the potential and form of the eBook. It argues for a consideration of native media in publishing beyond the simple emulation of print on screen. Composed for the affordances of the iPad, PRY invokes touch along with cinema, game design and literary arts in service of its story world. Here, to read is to pry into a world of unreliable narration and shifted memory where content is not simply juxtaposed, but layered along a 3D reading axis.