Using an eye-tracking paradigm, we examined the strength
and speed of access to lexical knowledge (e.g., our
representation of the word dog in our mental vocabulary) and
semantic knowledge (e.g., our knowledge that a dog is
associated with a leash) via both spoken words (e.g., “dog”)
and characteristic sounds (e.g., a dog’s bark). Results show
that both spoken words and characteristic sounds activate
lexical and semantic knowledge, but with different patterns.
Spoken words activate lexical knowledge faster than
characteristic sounds do, but with the same strength. In
contrast, characteristic sounds access semantic knowledge
stronger than spoken words do, but with the same speed.
These findings reveal similarities and differences in the
activation of conceptual knowledge by verbal and non-verbal
means and advance our understanding of how auditory input
is cognitively processed.