This study introduces culture relatedness of words as a novel variable and explores its impact on emotional responses of English-Mandarin bilinguals living in the UK, where their second language (L2) is dominant. First, we conducted a norming study to identify emotive words related to participants' native (e.g., bamboo) and residential (e.g., scones) cultures. We then used event-related potentials (ERPs) to examine whether culture relatedness affects emotional responses to words presented in L1 and L2. We were particularly interested in investigating whether the well-established emotional distance from L2 may be due to cultural distance, and whether concepts related to one's native culture in L2 may enhance affective responses. Initial evidence from ongoing data analyses seems to suggest an interaction of culture relatedness and emotional valance on affective responses. This research offers new insights into the interplay of language, culture, and emotion in bilingual contexts, examining how cultural salience modulates emotional responses.

Proficient speakers of a second language (L2) show similar processing of affective content as native speakers, but reduced magnitude, later latency, and a less differentiated emotional neural response (e.g., Hsu et al., 2015). Because language and culture are intertwined, this study examined whether cultural relevance of short stories affects immersion during reading, independent of language proficiency. Hong Kong (HK) and Mainland Chinese (MLC) readers were exposed to identical short stories featuring events and traditions related to either culture. Their level of attention, transportation and emotional engagement after each story was measured using the Story World Absorption Scale (Kuijpers et al., 2014). Preliminary results show that HK participants were significantly more immersed in HK cultural stories than in MLC stories, especially when they described modern events. Instead, MLC participants showed no difference in immersion. The results will be discussed considering historical common origins and modern stark distinction between the two cultures.