Moral judgment depends upon inferences about agents’
beliefs, desires, and intentions. Here, we argue that in
addition to these factors, people take into account the moral
optimality of an action. Three experiments show that even
agents who are ignorant about the nature of their moral
decisions are held accountable for the quality of their
decision—a kind of behaviorist thinking, in that such
reasoning bypasses the agent’s mental states. In particular,
whereas optimal choices are seen as more praiseworthy
than suboptimal choices, decision quality has no further
effect on moral judgments—a highly suboptimal choice is
seen as no worse than a marginally suboptimal choice.
These effects held up for judgments of wrongness and
punishment (Experiment 1), positive and negative
outcomes (Experiment 2), and agents with positive and
negative intentions (Experiment 3). We argue that these
results reflect a broader tendency to irresistibly apply the
Efficiency Principle when explaining behavior