Clinical disorders are multidimensional phenomena that are
important to both clinicians and the lay public, as well as to
cognitive scientists interested in understanding how people
think and reason about complex domains. To date, however,
little work has examined the factors that influence the folk
psychiatry of addiction. Participants in the present study read
a brief paragraph about addiction pitched at either an abstract
or personal level, followed by a series of questions about the
causes and treatment of drug addiction. We further
manipulated whether addiction was described using a medical
or psychological label. Results revealed that liberals and
conservatives varied dramatically with respect to their folk
psychiatric reasoning, with liberals preferring a more
biological/medical view, which is associated increased
support for medical interventions, reduced feelings of
personal responsibility, and elevated feelings of stigma.
Framing addiction using medical labels and at an abstract
level pushed people towards this biological view, suggesting
that media reports and messaging campaigns may influence
how people conceptualize addiction.