The purpose of this essay is to present the Praia da Estação (“Beach Station”) movement—an important occupation of public space in Belo Horizonte, Minas Gerais State, Brazil. A joyful protest, Praia da Estação was created in a decentralized and peaceful manner, in response to the top-down regulation set up by Mayor Márcio Lacerda in 2009, to regulate the use of Praça da Estação (“Square Station”). The idea of creating a beach in an inland city, where people would protest in swimsuits, asserts the peaceful and irreverent character of the demonstrations. Thus, Praia da Estação is considered one of the first in a series of actions in Belo Horizonte dedicated to defending the use of public space and (re)gaining control over it.