This paper investigates web users and their sexual behaviors and pornographic self-representations as observed on the sex and dating site http://www.adultfrienfinder.com. The website is a social network and encourages members to find real-life partners for sex whether it be casual sex affairs between singles, swinging couples, or polyamorous extra-marital affairs between “aba” (“attached but available”) individuals and their lovers. The analysis is based on theories of ethnography and social networking and analyzes the effects of corporate networks and homogenizing “sex scripts” on sex lives and Internet culture in Hong Kong.