This paper implements recent proposals for enhancing the learning of mathematics by developing statistics instruction and assessment for eighth grade students that c^italizes on the use of exemplars. The goal of instruction was for small groups to learn about statistics by engaging in hands-on activities as well as to ^ply their knowledge and skills by creating statistics projects tfiat involved designing, conducting, and presenting a mini-experimeni. Performance criteria which reflected the statistical concepts taught in the instruction were explained to students to ensure their understanding of the task (i.e., project). Groups were assigned to two treatments-exemplars and nonexemplars?Av'hich differed in the degree to which criteria modeled the processes of hypothesis generation, data collection, data analysis, and graphic representation. The effectiveness of elaborating on criteria through examples and text (i.e., exemplars) or just text (i.e., nonexemplars) for enhancing learning was examined. Both treatments demonstrated significant performance gains from pretest to posttest. However, students' understanding of representative sampling was significantly better as a result of receiving the exemplars treatment than the nonexemplars treatment. Making criteria more elaborate through examples of performance can thus enhance students' understanding of more abstfact statistical concepts such as sampling.