This study examines how a new humanitarian community emerged in the late 1960s
and why it came to act in the name of “humanity.” To realize the nature of this
transformation, the study focuses on Britain and its relationship to more global forms of
humanitarianism. In post-imperial Britain a new set of actors beyond the British state
came to adopt humanitarian ethics. In a series of case studies, the study examines how
humanitarianism mobilized a range of new historical actors who came to replace the
imperial state, beginning with non-governmental activists and former military experts and
expanding to include multinational corporations and ordinary people.
Initially, post-imperial aid relied on imperial infrastructure and knowledge. In the
1960s, organizations such as Oxfam used former Imperial experts to manage and
distribute global relief in places like Nigeria. Older imperial institutions like the British
military became major respondents to disasters in the Sahel and South Asia. But the postimperial landscape also included new, more business-minded actors. In the mid-1970,
multinational corporations and private businesses began developing their own solutions
to humanitarian suffering through agribusiness projects. Through charity shops, rock
concerts, and boycotts, ordinary people, consumers, and youth groups joined such
multinationals in acting for the cause of humanity. By the 1980s, humanitarian
organizations operated as a profitable business, generating substantial revenues that were
mobilized to care for, rescue, and intervene in response to natural and man-made
disasters such as famines, civil wars, and earthquakes.
Drawing on extensive archival work in Britain, the United States, and Switzerland,
this study shows that British humanitarianism was shaped by both the legacies of the end
of empire and the tensions brought by new forces of globalization in the 1970s. The end
of empires created the globalization of markets and goods as well as the rise of
nongovernmental and commercial actors. In a period of economic globalization and mass
consumption, I argue, a new humanitarian culture came to commodify aid. As such, I
argue, British humanitarianism became part of the new, increasingly market-driven,
political economy of the 1970s. In doing so, Britons were integrated into affective and
economic communities of aid, as well as the project of global governance.