This report proposes a generalized process for evaluating the ridership impact and traffic impact of a bus rapid transit system. The process proposed aims at providing such evaluation at the sketch planning stage and has a specific focus on two aspects -- the ridership forecast based on the implementation of various ITS technologies and the degradation of level of service that results from converting a traffic lane into exclusive bus lane for the implementation of a bus rapid transit system. The proposed process is tested on the Van Ness Blvd site in San Francisco, California. It is also implemented as a web-based toolbox that is easily accessible.