The label Latinx was originally conceived of by activists and academics to be inclusive of non-binary and LGBTQIA people, but when it came into wider use in the mid-2010s, it generated pushback from both conservatives and moderates. Recently there have been attempts to ban the term by a governor and a state legislature, with even Democratic Arizona Representative Rubén Gallego expressing his disgust for the term. This article examines the political debate, the history of the use of the term, and the underlying arguments that have arisen during this era of racial reckoning.