A key performance indicator (KPI) is a metric used to evaluate factors that are crucial to the success of the Library and should be owned by the library function. Confluence templates provide a central, collaborative, and transparent environment for reports and analytics to be embraced by data driven decision makers. Use of APIs make it possible to gather dynamic data from external sources like Google Analytics and Tableau while it is also possible to supply contextual qualitative metrics to deliver a complete analysis. The process of identifying needs and building the site for a large academic library will be shared with opportunity for discussion.