This report examines the proposed global standards for tobacco marketing and assesses whether it will lead to the responsible marketing of tobacco products. It concludes that the proposed measures will not lead to any substantive changes in current tobacco advertising practices and will not protect children from tobacco marketing.

The report recommends that governments should reject the industry’s overtures, and instead rapidly implement past World Health Assembly resolutions on tobacco marketing and ensure that the Framework Convention on Tobacco Control (FCTC) incorporates scientifically sound measures based on international best practice to protect the health of all – young and old, smokers and non-smokers.